We've heard that name for a few years, haven't we? So, what is this Fast Fashion? Do you think this is beneficial or harmful to us?
First of all, Fashion Fast Fashion ”is the latest fashion (trend) products to meet with the customer at the fastest time with reasonable price. Thanks to this trend, garment companies are growing rapidly. Because they bring this fashion trend that raged the world with the right product in the fastest way possible. This trend started on the endless demands of the consumer. Fast fashion wind is a relaxing factor for people and purse as well as sweet winds blowing on hot summer days for those who are conscious and looking for quality and price suitability in fashion products.
Fast Fashion
Obviously, the work of the companies is not easy at all. Previously 2 main season 3 in the mid-season, collecting a total of 5 collections, companies are now preparing 8 to 24 collections per year. This reduced the number of products and increased the variety of models. Imagine that the time from design to production and shelving of a collection normally lasted 6-12 months. Nowadays, this time has decreased so much that almost the “fast fashion dev giant companies have become 2 collections per month. I can't even guess the number of design teams in the kitchen and I sincerely congratulate them. Obviously an enviable success.
Why Fast Fashion companies are growing rapidly
Because many companies that grow on this trend are more advantageous than other companies that have a fashion high fashion ”product range. Customer circulation is too much. Focuses on product redundancy with minimum cost. So the more options the more customers… Profit margins are low but they earn from the version. Their strategies are very successful in attracting the customer.
Fast Fashion
Let me give you a good example to understand this trend better; 4 years ago, the first store opened in Istanbul and one of the world's largest retailers of Swedish origin H&M stores who know regularly. It is impossible to see the product you saw this month next month. Because the shelf life of the products varies between 2 and 6 weeks. It does not keep products in stock, it constantly brings new products. It offers many more products such as shoes, bags, jewelry, underwear, cosmetics to the consumer. Being able to meet every need of the customer from its own store makes it one of the leading companies of fashion fast fashion..
Fast Fashion
In short, Fashion Fast Fashion ”;
- Simplifies the purchase of fashionable products at affordable prices.
- With a variety of models, the probability of finding a product you need is almost 100%.
Why Fast Fashion companies are growing rapidly
Because many companies that grow on this trend are more advantageous than other companies that have a fashion high fashion ”product range. Customer circulation is too much. Focuses on product redundancy with minimum cost. So the more options the more customers… Profit margins are low but they earn from the version. Their strategies are very successful in attracting the customer.
Fast Fashion
Let me give you a good example to understand this trend better; 4 years ago, the first store opened in Istanbul and one of the world's largest retailers of Swedish origin H&M stores who know regularly. It is impossible to see the product you saw this month next month. Because the shelf life of the products varies between 2 and 6 weeks. It does not keep products in stock, it constantly brings new products. It offers many more products such as shoes, bags, jewelry, underwear, cosmetics to the consumer. Being able to meet every need of the customer from its own store makes it one of the leading companies of fashion fast fashion..
Fast Fashion
In short, Fashion Fast Fashion ”;
- Simplifies the purchase of fashionable products at affordable prices.
- With a variety of models, the probability of finding a product you need is almost 100%.
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